Please Don't Dye!
Why you won’t see many white T-shirts here.
If you’re browsing our shop, you might notice something a little unusual - we don’t offer a huge range of bright white tees.
That’s intentional.
Instead, many of our designs are printed on Natural Raw cotton. This fabric skips the dyeing process entirely - no whitening, no colour baths, no chemical shortcuts. What you get is a q quietly beautiful cotton in its natural state.
What is Natural Raw cotton?
Natural Raw cotton is completely undyed and unbleached. The colour you see is the true shade of the cotton plant, shaped by the soil, the weather, and the timing of the harvest.
That’s why:
- The tone is a soft, warm off-white rather than a crisp white
- Tiny speckles and flecks appear throughout the fabric
- No two pieces look exactly the same
Those flecks aren’t flaws. They’re seed particles and plant fragments preserved during production, giving the fabric texture, depth, and character. Each garment carries a small trace of the field it came from.
A gentler process with real environmental impact
To keep those natural details intact, Natural Raw fabrics use:
- A gentler spinning process that consumes less energy
- No bleaching, no dyes and therefore fewer chemicals
- Significantly less water throughout finishing
Skipping dyeing saves a surprising amount of resources. Producing a Natural Raw undyed T-shirt results in around 20% lower CO₂ emissions and 40% lower water usage than the same shirt in white or colour.
Quiet choices still matter
Natural Raw isn’t loud and it’s not about being purist. It’s about choosing a kinder option when one exists; a little quiet change that makes a real difference.
May your quests be ever green,
Elowen 🌿
P.S. See which designs are available in Natural Raw cotton:
